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Circles - ODA

Order · Data · Analysis

Overview

Ann application to make store owner’s business life, much easier.
Easley overview, track and control the store and products.

While being aware on all of the orders and products, collecting data.

Role

Product Designer

Product Strategy, User Research,
Wifreames and Visual Design, Information Architecture

Background

Every time I go to a store, anywhere in the world, online or in-store, big or small business, 
I see the struggling and the lack of some order and organizing with the backside of the store.
If it’s about knowing exactly which products you have now or where sold or missing;
what shipped and is on its way or didn’t make it on time;
bad reviews or new comments\ messages that needs to be respond.
All the Orders, incomes\ outcomes and more are analysed
and being collected into data that will help handling better with the business.

The Problem

The owner of the store is so busy with working, owning the business and probably family life and more.
Sometimes a business owner have a few stores or more than one online or in-store place or platform.
It’s hard to track everything and be aware to all the orders and products and deliveries.

And no real idea what is the best selling over long period of time, analysed by dates and data.

Target Audience

Business owners.
Online or in-store, Big or small business.

Persona 1

Anna Sher

Business: Online herbal store, Second hand clothes in-store
Location: Haifa
Gender: Female
Age: 46
Martial Status: Married

In Short:
Anna loves her store and her unique products that she makes in her spare time. But she is not so organized and her memory isn’t so clear anymore. She has another onlinje store of second hand clothes as anither income. 

Motivations
* Own products.
* Healing and helping others.
* Independent.

Frustrations & Pain points
* She is working hard and the marriage isn’t so good and its hard to focus on two businesses.
* Lack of time.
* Not organized and memory difficulties.

Potential Solutions
* An intuitive app that will help tracking and overviewing in one place for both of the business.
* Notification for fast respond and calling to an action.
Data in the end of the year or more to understand on which products to focus. 

Persona 2

Avner Kedem

Business: Few online stores in platforms like eBay and Amazon
Location: Jerusalem
Gender: Male
Age: 61
Martial Status: Widower

In Short:
Avner is the only grandfather for young new family and he is the only one who supports financially his son, the wife and the new-born.
Regardless this fact, he owns few online stores of self care and toys and small home-garden-kitchen solutions products.

Motivations
* The last and only grandparent.
* He likes what he do and his way of life.
* Working while traveling.

Frustrations & Pain points
* His wish is to help more to his son without downgrading his way of life.
* Always on the way.
* Not organized so much and memory difficulties.

Potential Solutions
* An intuitive app that will help tracking and overviewing in one place for both of the business.
* Notification for fast respond and calling to an action.
Data in the end of the year or more to understand on which products to focus. 

Persona 3

Shirley Artego

Business: Online and in-store in a big scale clothing brand
Location: England, London
Gender: Female
Age: 32
Martial Status: Single

In Short:
Shirley has a big dream to be the biggest clothes brand.
But she has too many branches, employees and products to control and overview. She loves being organized person but in this scale, by herself, it takes all of her time and lot of pressure causing disorder.

Motivations
* Big dream.
* Working hard and never giving up.
* Independent.

Frustrations & Pain points
* She is managing it all by herself.
* Hard to see the big picture.
Too many branches, products.

Potential Solutions
* An intuitive app that will help tracking, controlling and overviewing everything in one place.
* Organized place to see everything arranged in practical dashboard view to see the big picture.
Data in the end of the year or more to understand on which products to focus more. What is missing and better to order before. What is about to end before it runs out.

Defining the Problem

If you have a small or big business, you probably know how hard is to spot everything and to be in-control especially if you work and own the business alone. While there are many difficulties running a business, one of the important things, is to be aware which products are in the store available, which ones are going to be run out of stock soon, what orders are in progress and understanding which products should be more rather than others.

There is no real good platform to organize your store backside part. Handling more then one store in one place, online or in-store.

Product Vision

ODA– Order, Data, Analyse is the solution for any store or stores manager to have the best tool to track, control and overview all the goods.
This application will allow the manager:
– To see live details about the products. Such as what is available, what is running out of stock or already ordered, but didn’t ship yet.
– To make an orders for the store and auto pre-orders.
– Information about the business such as- employees, branches, store(s) details, incomes and outcomes and more features.
– Data analysis and prediction algorithm for more information about the products.
– Notification, comments (reviews) and messages system for fast replying, responding and staying in control with no delays in all the platforms like eBay and Amazon etc.

Flowchart

Goals and MVP

Goal definition: Let the store manager easily and intuitively, to be in control and updated about the store live, always, everywhere.

List of recommendations: Live and general and specific information data about the store and the goods.

Main goals:
Order Controlling all the orders: buying – organizing – selling –  shipping.
Data Live information and notifications about the business, the products, reviewers and comments.
Analysis Algorithm that makes conclusions and predictions from the reviews and best selling products while collecting data after a period of time and based on other related stores and other same companies, ODA suggests the manager the best options of action.

Defining the MVP: Full working prototype will help to raise money based on understanding the value of this application.
Web app, desktop app, mobile responsive.

First phase is creating only basic features such as order functions (buying – organizing – selling –  shipping), notification and messages system for quick respond, analysis algorithm to understand best product seller and predicting out of stock.

After the product is working basically, it’s just a matters of time and money to keep improving the features and more functions to let the manager more control and data.

Wireframes
oda_wireframe1
oda_wireframe2
Design System
ODA - Design System
Designs
DarkMode
Conclusion and Takeaways

It’s important to make an intuitive and easy to use and well organized system to make things less complicated when designing with lot of data.
Colors are great way to make things jump out to make hierarchy of what is important to the user to see.
Make room and paddings for the data to make it more spacey and and relaxed environment. 

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